Hello, I'm Pauline!
Scaling business success, growing revenue and supporting key initiatives through innovative marketing strategy, dynamic leadership and flawless execution.
Entrepreneurial, inspirational and analytical marketing executive with 15+ years of experience in building brands, creating demand, educating prospects, establishing authority, and generating leads.
Known for go-to-market strategies that communicate compelling value proposition. Skilled at analyzing data in real time, quickly reacting to market changes and providing a personalized buying experience.
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Send me a message, I’d love to meet you!
Pauline Baron, MBA
Disrupting the status quo and
building growth engines for startups
Experienced marketer with expertise in developing data-driven marketing strategies and managing laser focused conversion-based digital campaigns.
Phone:
413-923-2006
Email:
Location:
Remote
EMPLOYERS & CLIENTS
MY LEADERSHIP STYLE
CREATIVITY & RESOURCEFULLNESS
Solving the problem is great,
but anticipating customers needs and finding clever and cost effective ways to go the extra mile is even better.
NEGOTIATION & PERSUASION
If your product is truly right for your customers but your value proposition and storytelling is not on point, then your customers will never benefit from the solutions you can offer them. My job is to tell the right story to the right audience, at the right time, using the right tools.
ATTENTIVENESS
Behavioral Marketing gives us clues about what to watch and listen for when educating customers. Tailoring a strategy specific to their needs builds emotional connection. The more attentive you are the more you can 'WOW' customers and turn them into loud advocates.
UNFLAPPABILITY
Sometimes your job will throw you curveballs. Thinking on your feet and staying calm under pressure will allow you to get things done and influence others when work gets a little hectic.
EMPATHY & ACTIVE LISTENING
A dose of care, concern and understanding will go a long way. The ability to empathize with stakeholders and craft a message that steers things toward a better outcome can often make all the difference.
RESULTS DRIVEN
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When you continually measure, test and tune your marketing efforts, you meet the full potential return for your investment. Understanding what clients need, targeting and segmenting appropriately are keys to growth and success.
RECOMMENDATIONS
"Pauline sees opportunities where no one can. She identifies efficient paths effortlessly and that brings an incredible value to any company. Pauline has a strategic vision and she is always looking for win-win scenarios. Her concern for results, clients, team and business partners makes her an incredible asset." - A. Ferreira
I am very confident in recommending Pauline. I've met many marketing professionals and Pauline is unique! An extremely qualified leader, with huge human capital management skills and always has up-to-date technical knowledge and an eye for opportunities, which demonstrates her commitment to always bringing the best solutions. What strikes me the most is how she is an amazing person to have around, the kind of person that makes you grow and see beyond what you usually see.” - E. Soares
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"Pauline is as smart as they come, and one of the hardest workers I've ever come across. When she joined our company she hit the ground running, immediately building a demand generation strategy that yielded immediate results. As a leader, she guided her team through the fast-changing environment of a tech startup with ease. As my colleague on the leadership team, she provided sound advice and trusted tutelage. If you're looking for a scrappy, strategic, and steady leader and growth hacker who can fill your sales pipeline with qualified leads, then I'd highly recommend Pauline! It was an honor and a pleasure to work alongside her.” - M. Petchenick
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“Pauline is a true asset. She is capable, responsive and ready to do whatever it takes to keep any project on time and within scope. She works diligently and coordinate with all essential team members to deliver finished work on time and on budget. Her dedication, thoughtfulness and work ethic will serve her well in any and all endeavors she takes on." - S. Schaefer
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“Pauline is conscientious, judicious, and organized - able to collaborate with different partners and other team members with aplomb and positivity. She's friendly, considerate and goes out of her way to help with any conflict due to timing, process, or client expectations that needed managing. She is a pleasure to work with!" - S. Restrepo
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“Pauline has the innate ability to bring groups together and drive the execution of client deliverables. She is approachable, informed, engaged and driven to meet results.” - C. Davies
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“Pauline’s position requires managing several deadlines, attention to detail and work coordination involving several team members, all of which she excels at. All the teams involved are always impressed with her work, her professionalism and organization.” - R. Jacobsen
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"There were many issues with our vendor that were not getting resolved. This contractor, realizing they needed to make a change to retain our business, hired Pauline as their Account Director. Pauline spent many weeks on-site to get a full sense of understanding to our needs and priorities. Within a short period of time, she addressed the staffing issues and put policies and procedures in place to ensure success. She spent quality time to ensure each contracted employee was aware of their role and followed their respective tasks religiously. Throughout each and every issue at hand, she remained positive and always with a smile on her face. Her full commitment to the job is genuine and 100% customer focused. Her warm and friendly personality easily helped create a great rapport with all (co-workers, subordinates, customers, etc..) that was unsurpassed. I would hire her without a second thought. My recommendation would be, if a company has an option to hire her, don't hesitate! You will never regret it!" - D. Balwin
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